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Alzheimer’s Society

Introduction

Kelly began supporting the Alzheimer’s Society with coaching on a pro bono basis between 2018 and 2021. Since 2021, she has continued as part of the formal Manager Coaching Programme as a member of the coaching pool, with several leaders requesting to work with Kelly again in subsequent coaching engagements.

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Each coaching engagement within the Manager Coaching Programme consists of five 1 hour sessions, with the first session being a chemistry call to make sure the coach / coachee fit is right, and to start to clarify potential goals for the engagement. 

 

Before beginning coaching, the coachees reflect on their objectives, align them with organisational priorities and team needs, and discuss them with their manager. A summary of these objectives is then shared with Kelly and explored during the first session. Throughout the process, all coaching sessions remain fully confidential between the coach and coachee, with any progress shared only at the coachee’s discretion.

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Examples of Challenges

  • Confidence and authority (especially in uncertainty)

  • Career progression

  • Strategic focus

  • Sustainable leadership habits and boundaries

  • Influencing 

  • Delegation and team empowerment

  • Communication effectiveness and presence

  • Imposter syndrome/self-belief

Coaching Approach

With Kelly’s background as a Chartered Coaching Psychologist, her work is grounded in coaching psychology, as well as positive psychology. She ensures that the coaching process is designed to create a dedicated “thinking space” for managers to reflect, explore challenges, and identify practical ways forward.

 

Together, Kelly and the coachee define clear, measurable and attainable objectives for the coaching engagement, based on what the coachee has discuss with their manager. She regularly reviews the coachess’ goal progress, and integrates relevant tools such as psychometric assessments and between-session evidence-based exercises.

 

Kelly’s aim is to empower the managers, not only to achieve their immediate goals, but also to walk away with sustainable strategies, self-awareness, and confidence they can continue applying long after the coaching engagement ends.

 

"Kelly remains a valued member of our coaching pool with a number of our leaders benefitting from partnering with her through the Society’s Manager Coaching Programme.

 

In my role as coordinator of the Society’s Manager Coaching Programme I am responsible for partnering our leaders with suitable coaches, based on their coaching objectives, their roles and preferences.

 

Kelly has proved a great match for many of our leaders and her ability to coach managers of different levels with a range of coaching objectives, makes her a consistently great choice.

 

Feedback from those coached by Kelly has been very positive and matches my experience when engaging with her. Kelly’s responsiveness, professionalism and consistent support of the Society contributes to a really positive working relationship that we hope continues."

Impact

The following themes highlight the most significant areas of impact as described directly by the coachees.

1. Leadership Growth & Confidence

  • Clients repeatedly mention becoming more confident leaders:

    • “Present myself as a confident leader”

    • “Feel stronger as a leader with more leadership strings to my bow”

    • “More confidence as a manager and job share partner”

Impact: Increased leadership presence, confidence, and career advancement.

2. Career Progression & Resilience

  • Several explicitly reference promotions and navigating career transitions:

    • “Successfully interviewed and been offered a promotion”

    • “Resulted in me securing a promotion”

    • “Boost my confidence… career aspirations”

    • Returning successfully after maternity leave

Impact: Career acceleration and resilience in key transition points.

3. Clarity, Direction & Self-Awareness

  • “Clarity, direction, reassurance and inevitably a lightbulb moment”

  • “Know and understand myself better”

  • “Better understanding of what I want from work, my role, my career aspirations”

  • “Enabled me to present a better-focus on the task(s) in hand”

Impact: Greater clarity of goals, enhanced self-awareness, better decision-making.

4. Practical Tools & Lasting Strategies

  • Evidence of sustainable change through tools and frameworks:

    • “Techniques to help me pause and work better”

    • “Different perspectives and tools”

    • “Techniques and templates she’s shared with me”

    • “Combination of person-centred methodology with science- and evidence-based tools”

Impact: Practical, science-based strategies that stick and are applied after sessions.

5. Emotional Impact & Safe Space

  • Coachees describe the coaching environment:

    • “Safe environment to talk things through has been invaluable”

    • “Kind and consistent approach”

    • “Acute attention to detail and a reassuring listening ear”

Impact: Supportive coaching environment fostering trust, reflection, and growth.

6. Personal Wellbeing & Balance

  • Not just professional outcomes:

    • “More satisfaction outside of work”

    • “Stronger to deal with the ‘big rocks’… leave the ‘pebbles’”

    • “Belief in myself and being kinder to myself”

Impact: Improved wellbeing, balance, and resilience beyond work.

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